Google Analytics is constantly looking at your websites traffic to detect any significant changes, and with the Intelligence feature, it will automatically create an alert when something significant has happened. It's often hard to stay on top of what's going on with your traffic, so by using these alerts, Google is letting you know exactly when something interesting is happening, such as an increase in traffic.
Source: http://www.incomediary.com/making-the-most-of-the-google-analytics-intelligence-feature
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