How to Build a Brand for Your Business

I'm going to put this as simple as I can: A brand is consistant message of who you are. It's your business' identity, and should be the same over all of the branding you do, whether it's Facebook, Twitter, Google+, you website, or even your business card. This identity is not just about a logo though, it's about something that people can relate to, associate with; something which will resonate to customers, to keep them coming back time after time.

Source: http://www.incomediary.com/how-to-build-a-brand-for-your-business

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