Here's one answer: when you search your first name on Google and you?re the top result.
It?s no surprise that the #1 result for ?seth? is the Seth Godin?s marketing blog. The site receives about 600,000 visitors per month and consistently ranks near the top of Ad Age?s Power 150 (a daily ranking of marketing blogs).
Godin?s blog is successful because it?s weird. It?s a ?purple cow? ? a term he popularized that describes ?something phenomenal, something counterintuitive and exciting and flat out unbelievable.?
Below, I?ll break down what Godin?s doing that?s so phenomenal, counterintuitive, and flat out unbelievable.
Source: http://www.incomediary.com/blogger-profile-seth-godin-and-the-worlds-weirdest-marketing-blog
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