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Wednesday, February 20, 2013
Redefining what it means to be a skilled marketer in the digital age
Not too long ago, marketing was dominated by gut feelings, intuition, and vague definitions of creativity. TV shows glamorize this analogue era as if it were the golden age of marketing and advertising but the truth of the matter is that it was an era dominated by truisms like: “Half my advertising is wasted. I [...]
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